Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

Why Surfers Should Invest In Surf Clothing For A Pure Ocean

The industry of surfing is built upon the idea that we are one with nature & the ocean. However, many of the surf industry's elements are the most contributing factors to pollution of our ocean...

Why Shop A Surf Clothing Brand That Supports A Cause

At Purakai we are committed to making all of our clothing locally in California from the most “Ocean Friendly” fabrics available and to use a portion of our revenue to help fund projects that heal ...

PuraKai's Best Sustainable Gifts: Holiday Edition

It's the most wonderful time of the year! We've already told you why online shopping is a great and sometimes better option than going to the mall.  We invite you to shop our sustainable gifts to k...

Purakai TV with Fernando Stalla Episode #5: SUP Secret Spot

This week we're in Sayulita Mexico with Fernando Stalla and several of his teammates and training partners. They're practicing stand up paddle board beach starts for racing, doing some sprint train...

Women's Hemp Clothing: A Shopping Guide

As part of our brand mission, we're committed to 7 Principles for the Benefit of Future Generations. Two of these deal with the fabric used to make our clothing.

7 Benefits Of Buying Organic Cotton Yoga Clothing

The purpose of yoga has always been to unite the mind, body, and spirit. According to Patanjali’s Yoga Sutra, which dates all the way back to 200 AD, there are eight parts to practicing yoga, known...

On the Sea with Cascadia Research - Rare Whales, Jellyfish & Glass Float

A few years back I was introduced to a guy by the name of Robin Baird of Cascadia Research Collective. He was interested in some under water photos of Pygmy Killer Whales that I had. He was very ex...

Thoughts on Gratitude and Conscious Online Shopping

The early sunset and chilly wind tells us is time to get cozy at home. The lingering smell of delicacies permeates the air and heightens the senses. The signs of Thanksgiving erupt everywhere remin...

The Ocean Lovers Rules To Shopping Sustainable Fashion: A Gift Guide

As mentioned in our previous article, 8 Reasons Why Millenials Shop Sustainable Fashion, one of the biggest reasons we want you to be a mindful consumer is to protect and heal our environments. At ...

Defining Sustainable Fashion: 4 Ways To Be A Smart Shopper

Sustainable Fashion or Eco Fashion is a general term that can mean many things. As stated in our article, Reasons Millenials Do Care... Sustainability means to use products and resources that are o...