PURAKAI Surf Clothing Blog

As mentioned in my previous article, “8 Reasons Why Millennials Shop Sustainable Fashion”, Millennials are the ideal audience for sustainable fashion brands because most believe that a brand speaks about who they are, what they believe in and how they live their life.

Recently I was putting away groceries after my boyfriend had gone to the store. To my amazement and delight I noticed most items were organic. We’re not radicals and we certainly don’t make a ton of money. What we are is an average middle class couple who have slowly but surely transition into an organic lifestyle.

Well hello... my fellow Earth & fashion lovers!!  In our past blogs we have discussed What are Eco Friendly Fabrics?  We have also talked about the top Eco-conscious Brands: How the Organic Trend is Growing.

"With huge purchasing power, millennials are the ideal audience for sustainable fashion.  A recent study by the Boston Consulting Group (BCG) found that 50% of the 4,000 13 to 34 year-olds contacted in the US believe brands “say something about who I am, my values, and where I fit in,” while 48% of US millennials choose to buy from brands that are active in supporting social causes."

Hello my fellow yogis & surfers!  Once a month the Water & Earth series will feature Yoga Instructors that are as passionate about their time on their mat, as they are about their time on their surfboard. We'll learn their favorite yoga poses for surfers and SUP, as well as some advice on sustainability. This week we'll introduce you to Natalie Jane.

In this episode we follow Purakai Ambassador Fernando Stalla as he prepares for his heats in the Men 's SUP Surf event at the Punta Sayulita Longboard & SUP Surf Classic 2014 Sayulita, Nayarit, Mexico. Then watch a little SUP surf action as Fernando (AKA Tarzan) surfs his way to 2nd place!

In this episode we travel help to Sayulita Mexico, home of PuraKai Ambassador Fernando Stalla. Fernando is not only one of the fastest men in the world on a stand up paddle board, hence his nickname the Mexican Stallion, he's a surfer, SUP surfer, spearfisherman and all waterman who believes in giving back to his local community.

Surfers' have fallen in love with yoga. Their love affair began with the physical benefits yoga brings to surfing. Strength, balance and breathing capacity are only some of the complimentary side effects of yoga. Both yogis and surfers enjoy healthy lifestyles that allow their bodies to be in optimum shape to master their discipline.

As surfers, paddlers and yogi's we feel an obligation to help heal and protect the ocean and the earth. Purakai has joined forces with Instagramers across the globe to help share our mission.

Sitting on the deck of my workboat the Ocean Warrior. We were waiting for our three guests for the day trip to arrive and I get a call from a fisherman friend Mark that there are Pilot Whales out offshore mingling with some Bottlenose Dolphins and that they’re behaving strangely.

A basic tee can be worn for so many different occasion. It's easy to think of a t-shirt as a basic lounge-wear item, however, this classic piece can be styled the right way to make you look hot whereever you'll be going.

It’s the new craze taking the world and social media by storm, the “challenge”. While I have yet to participate in any, I have seen several of all genres. From preforming a certain exercise, a set number of times, for a set amount of days, to dumping a bucket of ice water over your head to raise awareness for a good cause.