Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

The Ocean Lovers Rules To Shopping Sustainable Fashion: A Gift Guide

As mentioned in our previous article, 8 Reasons Why Millenials Shop Sustainable Fashion, one of the biggest reasons we want you to be a mindful consumer is to protect and heal our environments. At ...

Defining Sustainable Fashion: 4 Ways To Be A Smart Shopper

Sustainable Fashion or Eco Fashion is a general term that can mean many things. As stated in our article, Reasons Millenials Do Care... Sustainability means to use products and resources that are o...

Water & Earth: Surfer Yoga Instructors II

I had the immense pleasure of meeting Sarah Pascual while attaining my 100-hour Prenatal & Postnatal Yoga Certification under the instruction of Jolie Cash.  This surfer girl first and foremost...

Sustainable Fashion Shopping Guide : Wear This Not That

Ok, so we've told you why you should shop sustainablyand what the benefits are to shopping environmentally friendly clothing, now we're going to tell you exactly what to buy and what not to buy whe...

Purakai TV with Fernando Stalla Episode #4: Training and SUP Fishing?

Check out his amazing catch! In this episode we tag along with Purakai Ambassador Fernando Stalla as he and his training partners go out for some stand up paddle race training and SUP fishing.

Purakai TV with Fernando Stalla Episode #3: The Paddle Race

In this episode Purakai Ambassador Fernando Stalla  recaps his 3rd place finish in the long distance paddle race of the Punta Sayulita Longboard & SUP Surf Classic 2014 Sayulita, Nayarit, Mexico.

Why Millennials Do Care About Sustainable Fashion–From One Who Cares

As mentioned in my previous article, “8 Reasons Why Millennials Shop Sustainable Fashion”, Millennials are the ideal audience for sustainable fashion brands because most believe that a brand speaks...

3 Tips to Transition Into an Organic and Sustainable Lifestyle

Recently I was putting away groceries after my boyfriend had gone to the store. To my amazement and delight I noticed most items were organic. We’re not radicals and we certainly don’t make a ton o...

Top 7 Sustainable Online Boutiques

Well hello... my fellow Earth & fashion lovers!!  In our past blogs we have discussed What are Eco Friendly Fabrics?  We have also talked about the top Eco-conscious Brands: How the Organic Tre...

8 Reasons Why Millennials Shop Sustainable Fashion

"With huge purchasing power, millennials are the ideal audience for sustainable fashion.  A recent study by the Boston Consulting Group (BCG) found that 50% of the 4,000 13 to 34 year-olds contacte...