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Our Story

Our Story: A Father-Daughter Journey Toward a Sustainable Future

PuraKai was born in 2012 from a vision shared by a father and his 20-year-old daughter, Megan. Inspired by our love for the ocean, we set out to create a sustainable and ethical alternative to conventional fashion.

Our goal: reduce the microfibers polluting our seas and threatening marine life. As a lifelong surfer and ocean advocate, I wanted to support Megan’s dream of creating fashion that looked good and did good for the planet.

As science reveals more about the impact of synthetic fibers on marine life and human health, our commitment has only grown. We innovate continuously to ensure our clothing is made from organic and natural fibers, reducing our environmental footprint.

Today, Megan balances her role as a mother of three with her passion for sustainable fashion. Our mission is clear: to craft high-quality, eco-friendly clothing that respects people and the planet, ensuring a better world for future generations.

We are grateful for your support and invite you to join us in this journey. Together, we can make a positive impact, one garment at a time.

Noel Huelsenbeck - Co-Founder & Ocean Advocate


Megan Huelsenbeck - Co-Founder & Chief Fashion Officer