Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

Reweaving the Fabric of Fashion: A Journey Back to Sustainable Clothing

Sustainable clothing has become a focal point in fashion conversations, reflecting a growing awareness of environmental responsibility. While the advent of synthetic fabrics revolutionized the fash...

Team Rider Sean Pearson - El Nino Baja Norte

Fueled by lots of taco's and a few cervezas, Team Rider Sean Pearson worked hard traveling up and down the Northern Baja coast chasing El Nino swells to help us research, develop and refine our new...

Why Consumerism will Save the Planet in 2013 and Beyond...

This time of year many of us take time to reflect on the passing year and start to contemplate resolutions and goals for the coming year. For me the passing year was one of the most challenging of ...

A Story of Living, Giving and Love

Today is #GivingTuesday so I wanted to share a story about a young man I met last year at Ninos De La Promesa orphanage in Playas De Tijuana. I'm a little hesitant to tell the story because like mo...

What Should I Look For In An Ocean Friendly Surf Clothing Line?

"Surfer Style" lies deeper than just your clothing. True surfer style is seen in how you live and perceive the world around you. And it's not just what clothes, but how and where about the clothes....

Ocean friendly sunscreens do exist!

Chances are if you are reading this, you are an outdoor lover like the rest of us here at PuraKai. And if you are like me, you soak up your fair share of sunshine throughout your day’s endeavors an...

Water & Earth Series: Surfer Yoga Instructor Chandin Francis

Chandin Frances is an amazing surfer, yoga instructor, Starbuck's barista, wife and business owner of Lokavindu Yoga in the heart of San Diego's Old Town. We spoke to Chandin about what it is that ...

Organic & Sustainable: A New Perspective On New Year's Resolutions

As much as I enjoy Christmas, lately I have been really excited about New Year's Day. The possibility of hitting the reset button and getting a fresh start beats any gift anyone could get me. Howev...

PuraKai TV with Fernando Stalla #7: Battle of the Paddle

Join Fernando Stalla as he prepares his equipment, tracks down a super secret fin and perfects his strategy for the biggest stand up paddle event of the year, The Battle of the Paddle in Salt Creek.

Using Clothing Care Tags To Shop Sustainable Fashion

At Purakai, we are a company committed to growing and making clothing in a manner that has the least negative environmental impact on our oceans as possible. As we've mentioned previously, we belie...