Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

The Eco-Friendly Shift: Why 87% Organic Cotton Triumphs Over 100% Polyester

In a world increasingly where consumers are become more aware of their environmental footprint, the shift towards minimally synthetic activewear is more crucial than ever. For surfers, ocean enthus...

Reweaving the Fabric of Fashion: A Journey Back to Sustainable Clothing

Sustainable clothing has become a focal point in fashion conversations, reflecting a growing awareness of environmental responsibility. While the advent of synthetic fabrics revolutionized the fash...

Why Consumerism will Save the Planet in 2013 and Beyond...

This time of year many of us take time to reflect on the passing year and start to contemplate resolutions and goals for the coming year. For me the passing year was one of the most challenging of ...

A Story of Living, Giving and Love

Today is #GivingTuesday so I wanted to share a story about a young man I met last year at Ninos De La Promesa orphanage in Playas De Tijuana. I'm a little hesitant to tell the story because like mo...

Surf Clothes and Surfer Style, the PuraKai Way

Surfer style, the PuraKai way: relaxed, ocean-minded organic cotton clothing for the hours before and after the water. The father-daughter founding story, what we actually make, and why we don't pr...

Ocean friendly sunscreens do exist!

Chances are if you are reading this, you are an outdoor lover like the rest of us here at PuraKai. And if you are like me, you soak up your fair share of sunshine throughout your day’s endeavors an...

Water & Earth Series: Surfer Yoga Instructor Chandin Francis

Chandin Frances is an amazing surfer, yoga instructor, Starbuck's barista, wife and business owner of Lokavindu Yoga in the heart of San Diego's Old Town. We spoke to Chandin about what it is that ...

Organic & Sustainable: A New Perspective On New Year's Resolutions

As much as I enjoy Christmas, lately I have been really excited about New Year's Day. The possibility of hitting the reset button and getting a fresh start beats any gift anyone could get me. Howev...

PuraKai TV with Fernando Stalla #7: Battle of the Paddle

Join Fernando Stalla as he prepares his equipment, tracks down a super secret fin and perfects his strategy for the biggest stand up paddle event of the year, The Battle of the Paddle in Salt Creek.

Using Clothing Care Tags To Shop Sustainable Fashion

At Purakai, we are a company committed to growing and making clothing in a manner that has the least negative environmental impact on our oceans as possible. As we've mentioned previously, we belie...