Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

Using Clothing Care Tags To Shop Sustainable Fashion

At Purakai, we are a company committed to growing and making clothing in a manner that has the least negative environmental impact on our oceans as possible. As we've mentioned previously, we belie...

The Ocean Lovers Rules To Shopping Sustainable Fashion: A Gift Guide

As mentioned in our previous article, 8 Reasons Why Millenials Shop Sustainable Fashion, one of the biggest reasons we want you to be a mindful consumer is to protect and heal our environments. At ...

Defining Sustainable Fashion: 4 Ways To Be A Smart Shopper

Sustainable Fashion or Eco Fashion is a general term that can mean many things. As stated in our article, Reasons Millenials Do Care... Sustainability means to use products and resources that are o...

Sustainable Fashion Shopping Guide : Wear This Not That

Ok, so we've told you why you should shop sustainablyand what the benefits are to shopping environmentally friendly clothing, now we're going to tell you exactly what to buy and what not to buy whe...

Why Millennials Do Care About Sustainable Fashion–From One Who Cares

As mentioned in my previous article, “8 Reasons Why Millennials Shop Sustainable Fashion”, Millennials are the ideal audience for sustainable fashion brands because most believe that a brand speaks...

Top 7 Sustainable Online Boutiques

Well hello... my fellow Earth & fashion lovers!!  In our past blogs we have discussed What are Eco Friendly Fabrics?  We have also talked about the top Eco-conscious Brands: How the Organic Tre...

8 Reasons Why Millennials Shop Sustainable Fashion

"With huge purchasing power, millennials are the ideal audience for sustainable fashion.  A recent study by the Boston Consulting Group (BCG) found that 50% of the 4,000 13 to 34 year-olds contacte...

The PuraKai “Clean Closet” Challenge

It’s the new craze taking the world and social media by storm, the “challenge”. While I have yet to participate in any, I have seen several of all genres. From preforming a certain exercise, a set ...

How To Wear Your Surf Style When Not At The Beach | for men

When we think surf fashion, the obvious thought is of the beach. However, you can carry your surfer style into other aspects of your life without losing the beach-bum qualities that make your look.

Why We Love Eco-Surf Style (And You Should, Too!)

What happens when a surfer, an organic cotton farmer and a fashion designer meet? An ocean-minded, organically grown, locally made surf brand emerges. “The story of Purakai is the story of capturin...