Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

Surf Clothes and Surfer Style, the PuraKai Way

Surfer style, the PuraKai way: relaxed, ocean-minded organic cotton clothing for the hours before and after the water. The father-daughter founding story, what we actually make, and why we don't pr...

Styling Purakai | Instagram Edition

As surfers, paddlers and yogi's we feel an obligation to help heal and protect the ocean and the earth. Purakai has joined forces with Instagramers across the globe to help share our mission.

The PuraKai “Clean Closet” Challenge

It’s the new craze taking the world and social media by storm, the “challenge”. While I have yet to participate in any, I have seen several of all genres. From preforming a certain exercise, a set ...

Purakai Style Picks Of The Week | How To Beat The Heat

Down here in sunny San Diego, we're experiencing temperatures that we're not typically used to. It might be September, but it still feels like we're in Summer. We are here to help you in choosing t...