Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

What Should I Look For In An Ocean Friendly Surf Clothing Line?

"Surfer Style" lies deeper than just your clothing. True surfer style is seen in how you live and perceive the world around you. And it's not just what clothes, but how and where about the clothes....

Why Shop A Surf Clothing Brand That Supports A Cause

At Purakai we are committed to making all of our clothing locally in California from the most “Ocean Friendly” fabrics available and to use a portion of our revenue to help fund projects that heal ...

Styling Purakai | Instagram Edition

As surfers, paddlers and yogi's we feel an obligation to help heal and protect the ocean and the earth. Purakai has joined forces with Instagramers across the globe to help share our mission.

The PuraKai “Clean Closet” Challenge

It’s the new craze taking the world and social media by storm, the “challenge”. While I have yet to participate in any, I have seen several of all genres. From preforming a certain exercise, a set ...

Purakai Style Picks Of The Week | How To Beat The Heat

Down here in sunny San Diego, we're experiencing temperatures that we're not typically used to. It might be September, but it still feels like we're in Summer. We are here to help you in choosing t...