Sustainable Threads – Exploring Eco-Conscious Fashion and Mindful Living

Why We Love Eco-Surf Style (And You Should, Too!)

What happens when a surfer, an organic cotton farmer and a fashion designer meet? An ocean-minded, organically grown, locally made surf brand emerges. “The story of Purakai is the story of capturin...

The Launch of PuraKai - Albatross, Plastic and Nohona Pono

Where is the dirtiest beach in the world? A third world country? A beach close to an industrial area? It certainly couldn't be a pristine uninhabited beach far away from civilization, or could it. ...