What happens when a surfer, an organic cotton farmer and a fashion designer meet? An ocean-minded, organically grown, locally made surf brand emerges. “The story of Purakai
is the story of capturing the spirit of two great cultures.
Where is the dirtiest beach in the world? A third world country? A beach close to an industrial area? It certainly couldn't be a pristine uninhabited beach far away from civilization, or could it. After watching these two videos it's clear we're facing challenging times ahead due to the throw away culture we've created over the past 60 years. I've certainly taken a lot for granted, I haven't given much back, but it's time to find my Nohona Pono and use it for the remaining time I have on earth. Read More