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OUR SUSTAINABILITY PROMISE

Wear Your Values

At PuraKai, we blend style with sustainability. Our mission is to provide comfortable clothing that promotes a sustainable lifestyle, stemming from our respect for the ocean and dedication to preserving nature’s balance.

Here's how we are making a difference:

Texas Grown Organic Cotton Tank Dress - PURAKAI

#1

Earth-Friendly Materials

We choose organic cotton, hemp, and merino wool for our garments, supporting sustainable agriculture and reducing environmental impact.

#2

Evolving Sustainability

We continuously seek the most sustainable materials and methods, striving for a completely synthetic-free product line as part of our commitment to progress.

#3

It’s a Conscious Choice

Choosing PuraKai means investing in a sustainable future and supporting ethical practices that protect our planet's resources. You become part of a community dedicated to making thoughtful fashion choices.

With a commitment to quality and mindful sourcing from both local and globally conscious partners, we leave a smaller environmental footprint.

Our clothing is designed to last, countering the fast fashion trend with premium, timeless pieces you can wear and love for years. Our 100% organic cotton collection is grown from seed to shirt, taking 8 months just to grow our fiber. These timeless basics begin and end their life in the earth, promoting a more sustainable and thoughtful fashion cycle.

OUR APPROACH

A tightly integrated supply chain— all within a 200-mile radius.

This streamlined process reflects our commitment to sustainability and quality while keeping our supply chain close to home. By managing everything within a small geographical area, we minimize environmental impact and maintain a strong, hands-on connection to each step of production.

Sourcing and Yarn Spinning

We use GOTS-certified organic cotton sourced from India, where the cotton is grown and then spun into yarn. This certification ensures that our cotton meets high standards for organic farming, which is essential for both environmental and social responsibility.

Fabric Knitting and Cutting

Once the yarn arrives in the U.S., it is sent to Los Angeles, where it is knit into fabric and cut according to our designs. Los Angeles plays a crucial role in this step, as it allows us to maintain high-quality standards while supporting local skilled labor.

Sewing, Dyeing, and Packaging

The cut fabric is then transported to Baja California, where it is sewn, garment-dyed using eco-friendly methods, and packaged. This stage ensures the final touches are applied just south of the border, allowing us to maintain a close geographical proximity and reduce our overall transportation footprint.

OUR FABRICS

Relaxed Fit Tee - PURAKAI

Organic Cotton (GOTS-Certified) - India

Sourced from the fields of India, our organic cotton is grown with meticulous care and unwavering respect for the environment. Its GOTS certification guarantees:

Purity: Each fiber is free from harmful pesticides and fertilizers, ensuring a gentle touch against your skin.

Sustainability: Cultivated with water-saving practices and natural methods to protect the Earth's resources.

Ethical Production: GOTS standards ensure fair working conditions and support for local farming communities.

Texas Grown Organic Cotton Tank Dress - PURAKAI

Texas-Grown Organic Cotton (Partnering with the Texas Organic Cotton Coop)

We're proud to partner with the Texas Organic Cotton Marketing Cooperative, pioneers in sustainable cotton production. This upland organic cotton is grown right here in the USA, supporting local farmers and minimizing our environmental footprint.

Resilience: Texas-grown upland organic cotton is renowned for its strength and durability, ensuring your garments last longer.

Soft & Breathable: Naturally soft and breathable, providing exceptional comfort all day long.

Community Impact: Your purchase directly supports American farmers dedicated to responsible, organic practices.

Reversible Pivot Bra - PURAKAI

Ecoflex Organic Cotton Blend (87% GOTS-certified Organic Cotton and 13% Spandex)

Activewear should be both mindful and functional. This meticulously crafted blend combines the softness and sustainability of GOTS-certified organic cotton with a minimal touch of spandex for essential stretch and shape retention.

Movement-Ready: Enjoy full range of motion without feeling restricted, ideal for yoga, workouts, and everyday comfort.

Breathable Comfort: Organic cotton allows your skin to breathe, while the minimal spandex ensures a supportive, stay-in-place fit.

Consciously Crafted: Prioritizing earth-friendly materials and practices for clothing that feels as good as it performs.

Ecoflex 2.0 Organic Cotton High Waist Pocket Leggings - PURAKAI

Ecoflex 2.0 Organic Cotton Blend (92% GOTS-certified organic cotton and 8% Spandex)

Our new Ecoflex 2.0 fabric builds on the original Ecoflex by significantly reducing synthetic materials and increasing the cotton content, resulting in a thicker, non-sheer fabric that offers enhanced strength and practicality.

Comfort Meets Versatility: While the original Ecoflex provided comfort and flexibility, this updated version adds a snug, supportive fit with a buttery-soft texture that feels like a second skin, ideal for moving effortlessly from active to relaxation sessions.

Hemp Tee - PURAKAI

Hemp & Cotton Blend (70% Cotton, 30% Hemp)

Crafted from a harmonious blend of organic cotton and naturally strong hemp, this fabric offers superior softness and enduring quality.

Silky Softness: The organic cotton brings a luxuriously soft touch to your skin.

Enhanced Durability: Hemp fibers ensure your garment lasts longer, minimizing wear and tear.

Sustainable Blend: A conscious choice, combining the eco-conscious benefits of both cotton and hemp.

THE PURAKAI MOVEMENT

Together, we can forge a sustainable future. Every PuraKai purchase contributes to this cause. Explore our collection today and find styles that empower you to make conscious decisions, one outfit at a time.