PURAKAI DOING GOOD
Creating Waves of Positive Change
Together, we’re creating a world where fashion and sustainability coexist. Purakai’s mission is to do good for the earth, its waters, and the people who depend on them.
Since our founding in 2012, we have donated a portion of our revenue every year to support ocean conservation.
WE'VE DONATED TO MANY NON-PROFITS
Progress We're Proud Of
GOTS-Certified Organic Cotton
Our commitment to sustainability begins with the materials we choose.
Our PureFlex and Pure fabrics use Global Organic Textile Standard (GOTS)-certified organic cotton, the highest standard for organic fibers worldwide.
GOTS certification means the cotton is grown without harmful pesticides or synthetic fertilizers, protecting both the soil and the communities involved in its production. It also restricts the chemicals and dyes permitted in processing, so the fabric we build on meets rigorous environmental and ethical standards.
We Publish Our PFAS Lab Report
Your health and the health of our planet matter to us.
That is why we went the extra mile on per- and polyfluoroalkyl substances (PFAS), the "forever chemicals" used in many performance finishes.
On PFAS, we publish the test result rather than a blanket claim: Applied Technical Services, an independent testing laboratory, tested our organic cotton leggings fabric in October 2024 and found no PFAS detected, measuring total fluorine at below 2 parts per million against a current industry threshold of 100 ppm. Read the lab report (PDF). We do not use DWR coatings or fluorinated finishes.
THANK YOU FOR JOINING US ON THIS MISSION
Thanks to you, we’re able to protect the environment, uplift communities, and make strides toward lasting change, and we’re not stopping here. We’re continually working on new initiatives and finding better ways to support our causes, and your support makes it all possible. Let’s keep doing good, together.