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Article: PuraKai - Taking the Next Step

PuraKai - Taking the Next Step - PURAKAI

PuraKai - Taking the Next Step

Have you ever had an idea and then ruminated on the idea for hours, days, or even years? Never knowing if the idea was a good idea, a wishful idea beyond your capabilities, or something you could never dream of doing? Probably so, I think most of us have anyway. 

But what differentiates those that take action toward the next step of manifesting something they may not think is possible, while others only think about taking action?

Why do some people feel compelled to take a risk with an uncertain outcome, when others cling to safety?

Why do some people thrive on individuality, while others look to be part of the crowd?

I'm not sure, but what I do know is being able to take risks when others are afraid, believing in an idea when others don't believe, and being willing to fail when others won't even try is a tricky balance between being courageous and ridiculous. Knowing your limits can be a challenge. Clearly the men who walked on the moon will be revered forever, and the designers of the Titanic while well intentioned, not so much.

What does this have to do with PuraKai?

Three things.

First there is a commonality among all of those who surf, fish, freedive, spearfish, stand up paddle, or kayak, in that they do so at their own risk, and depending on how far they want to take that risk, surfing huge waves, freediving hundreds of feet on a single breath, catching a 300lb+ yellowfin tuna, or stand up paddling between hawaiian Islands, they are all seeking an authentic experience that requires courage and strength, coupled with risk and uncertainty.  

Secondly, there is a special breed of Watermen that are outliers, individuals that are doing things in the ocean that have never been done before. I'm lucky enough to know two individuals personally, and I hope to be able to convince them that being part of PuraKai will be worth their time. Hopefully I will be able to make an announcement in the weeks ahead. I think you'll find they exemplify the spirit of PuraKai, not only by their actions in their chosen sport, but by their commitment to helping educate others and create awareness about the troubles our oceans face.

Lastly, PuraKai is my dream, it's an idea I've carried around for over ten years. I have ruminated on this idea for a long time, I have woken up in the middle of the night with ideas, thoughts and desires I could only think of doing, I didn't have the courage to take the action necessary to manifest my idea into a reality, I was afraid to take the risk. Time will tell if taking action on this idea will be a blessing, or another learning lesson in entrepreneurship, but if there is anything I have learned in my life it's that tomorrow is not guaranteed, we only have today, and today is the day I take the next step.

Carpe Diem,

Team PuraKai

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