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Why Shop A Surf Clothing Brand That Supports A Cause

Why Shop A Surf Clothing Brand That Supports A Cause

Posted by Amandeep Grover on Fri , Dec 12, 2014

At Purakai we are committed to making all of our clothing locally in California from the most “Ocean Friendly” fabrics available and to use a portion of our revenue to help fund projects that heal and protect the world’s oceans.

As a Socially Responsible business we feel it's important to give back to our local community and support the broader effort to make our world a better place for future generations. 

We are deeply committed to healing and protecting the ocean and we are equally committed to protecting the endangered creatures that live there. We create Surf Clothing that is not only better for the environment, but gives back to organizations working to protect the ocean and the creatures within it. 

As a consumer, it's important to be conscious of the quality of what you're buying, who it affects and how it helps others. What's better than helping others buy getting something for yourself? Not much! 

Who We Support:

1% For The Planet

Their Mission: 1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

Purakai's Role: Through an affiliation with 1% For the Planet PuraKai has made a promise to return a minimum of 1% of our revenue to support Ocean Conservation. In addition we're committed to manufacturing all of our clothing in the most "ocean friendly" manner. This means making clothing locally in California using only eco-friendly fabrics like organic cotton, hemp, merino wool and recycled plastic polyester. 

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Sustainable Surf

Their Mission: Be the catalyst that transforms surf culture and industry into a powerful community that protects the ocean playground. They believe that surfing can become the premier showcase of people and businesses working together to solve environmental problems while having fun.

Their Strategy: They take an integrated “systems thinking” approach with innovative programs and campaigns, which engage both individuals and businesses together in partnership to solve the most pressing environmental issues facing our oceans, caused most significantly by the impacts of climate change.

PuraKai's Role: PuraKai supports Sustainable Surf by providing a donation from our Made in California organic cotton shirts. Check out the Sustainable Surf Designs.

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Billion Baby Turtles

Their Mission: Billion Baby Turtles was founded by Dr. Wallace J. Nichols and Brad Nahill because six out of seven species of sea turtles around the world are endangered or threatened. The goal is to reverse this decline by saving one billion baby turtles around the world over the next decade.

Their Strategy:
 Billion Baby Turtles supports sea turtle conservation organizations that work to protect sea turtle hatchlings across Latin America. The funds go towards paying local residents to patrol important turtle nesting beaches, protecting turtles that come up to nest, and ensuring that the eggs are protected.
 
PuraKai's Role: PuraKai funds go directly to the Pacuare Beach, Costa Rica Sea Turtle Hatchery. Every cent raised goes directly to the operating budget at this hatchery. Check out the Billion Baby Turtle Designs.

What Surf Clothing Should You Buy:
 
Sustainable Surf Easy Tank or Scoop Neck for Women:
 
$5 from the sale of this shirt is donated to Sustainable Surf to help with their mission to be the catalyst that transforms surf culture and industry into a powerful community that protects the ocean playground. Get one today and help fund Sustainable Surf as they look to solve the most pressing environmental issues facing our oceans.
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Sustainable Surf V-Neck or Pocket Tee for Men: 
 
$5 from the sale of this shirt is donated to Sustainable Surf to help with their mission to the catalyst that transforms surf culture and industry into a powerful community that protects the ocean playground. Get one today and help fund Sustainable Surf as they look to solve the most pressing environmental issues facing our oceans. 
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Billion Baby Turtles Five Sea Turtles Crew (for men) and Peace, Love Sea Turtles Scoop Tee (for women):
 
PuraKai's Men's Short Sleeve Crew for a cause!  Purchase this Shirt and we will donate $5 for SEE Turtles (seeturtles.org) to release 5 baby turtle hatchlings safely into the ocean.  Adopt this cause today to protect and repopulate turtle hatchlings in their natural habitat.  
 
Lokah Samastah Sukhino Bhavantu is a sanskrit prayer used as a principle of non-injury or no-harm in the hindu tradition.  It translates to "may all beings everywhere be happy and free and may the thoughts, words and actions of my own life contribute in some way to that happiness and to that freedom for all". This is the same message PuraKai delivers in this shirt; respect, peace and love for our sea turtles.  Also available as a long sleeve raglan.  When you purchase this Shirt SEE Turtles (seeturtles.org) will release 5 baby sea turtle hatchlings safely into the ocean.
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