PURAKAI Surf Clothing Blog

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The Launch of PuraKai - Albatross, Plastic and Nohona Pono

Where is the dirtiest beach in the world? A third world country? A beach close to an industrial area? It certainly couldn't be a pristine uninhabited beach far away from civilization, or could it. After watching these two videos it's clear we're facing challenging times ahead due to the throw away culture we've created over the past 60 years. I've certainly taken a lot for granted, I haven't given much back, but it's time to find my Nohona Pono and use it for the remaining time I have on earth.
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Is Your Ladder On The Right Wall? Seems so for Kris Carr

Is Your Ladder On The Right Wall? Seems so for Kris Carr

Some days I'm just not motivated, and since we entrepreneurs must motivate ourselves, that can be problematic. I try to remind myself, the difference between who you are, and who you want to be, is what you do, but some days affirmations aren't enough and I need to get inspired. So I go looking for inspiration.
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The Power of Asking for Help - Mr. X & Carpe Diem

The Power of Asking for Help - Mr. X & Carpe Diem

Communication skills have never come easy for me, as a child and teen I had a tough time fitting in and making friends, basically a hard time communicating. Looking back now I believe some of that has to do with my wiring, the fact I probably possess the D2R2 gene, which is associated with attention deficit and hyperactivity, being an entrepreneur, and a few other things.
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Setting Goals & Intentions - $50 Million/$1 Million in 10 Years

Setting Goals & Intentions - $50 Million/$1 Million in 10 Years

Throughout my life I've been told I needed to set goals to achieve sucess, and when I've taken that advice my life has always been better for it. Even at yoga class, which we begin by setting an intention and dedicating our practice by sending love to somone special, improving areas within ourselves, or just sending some love to the Universe. I have found when I deeply set my intention during the practice I have greater clarity and focus and get better results with breathing and poses.
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Free Fall - Resurfacing - Optimism & a 40lb California Halibut

Free Fall - Resurfacing - Optimism & a 40lb California Halibut

This video is amazing. It illustrates the beauty of how deep one can go and then still resurface. I think we all have situations like this, especially when starting a new business, or in our general lives.
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My Entrepreneurial Search for Meaning

My Entrepreneurial Search for Meaning

The goal of this blog is to present the decision making processes and actions necessary to build a business from an idea of a single entrerpreneur to hopefully someday a large company. When creating a business I find sometimes it's best to take time to reflect before taking the next step, and this is where I am today.
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"Good Artists Copy, Great Artists Steal"

There's a temptation when creating a business to be different, to be new and original, but is that the best idea? The wheel is a pretty solid invention, does it really need to be reinvented? Or can you differentiate yourself enough without recreating the proverbial wheel?
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Success is my only Mother F***** Option, Failures Not

Eminem says: Look.. if you had one shot, or one opportunity, to seize everything you ever wanted... in one moment, would you capture it.. or just let it slip?
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Dad I've Trained My Whole Life For This

I've spent most of my life surfing, when I saw this video for the first time I was in awe, absolute and complete awe. No one thought this wave could, or would be makeable. Times have changed, as more surfers have put in the time to train for this type of surfing and pulled it off, but when Laird did this it was like a man walking on the moon.
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"The Ocean is our Playground"

Before dinner I was talking with a friend about the band Marcy Playground, he's going to see them tomorrow night here in San Diego. Interestingly we didn't know each other at the time but we had both seen them back in the late 90's.
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Branding, Business Name & Visual Identity (logo)

Branding, Business Name & Visual Identity (logo)

What does branding encompass?According to Cairril Design and Marketing in their articleBranding 101, branding is the sum total of every experience people have with your company and includes:..
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Social Responsibility, Authenticity & 50 Shades of Green

Social Responsibility, Authenticity & 50 Shades of Green

After my conversation with the seal, my thought was PuraKai should be a Socially Responsibile Green business, with values and ethics related to producing products that lessen the impact on the environment, particularly the ocean environment, perhaps selfishly since this is where my family and I spend most of our time.
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Sizing Chart

PuraKai Sizing Chart

Purakai Sizing Chart