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PURAKAI

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Feel Good, Look Great, Live Well

Comfort You Love, Sustainability You Trust

Essentials for Life

For those who seek comfort, style, and sustainability

SUSTAINABLE STYLE MADE SIMPLE

Be Comfortable. Be Conscious.

THE PURAKAI DIFFERENCE

Our Mission is Simple

To make super comfy basics that help you feel and look your best everyday, while also preserving our dear planet earth.

Soft and comfortable

Soft, chemical-free, and better for your skin—our organic cotton offers unmatched comfort.

Breathable freshness all day long

Our toxin-free approach means you can focus on the fun and beauty of life, feeling good inside and out.

Perfect for everyday wear

Our clothing is designed to move with you and withstand the wear and tear of everyday life—from yoga classes to life’s biggest moments.

FEWER, BETTER PIECES

A resolution worth keeping

Life's too short for uncomfortable clothes! Make everyday a commitment to your wellness and our dear earth with our organic cotton basics. Start with building a wardrobe that loves the planet as much as it loves you.

CLEAN YOUR WARDROBE

WE'RE THE REAL DEAL

Sustainability you can trust

Our organic cotton is certified by the Global Organic Textile Standard and our clothing has been verified PFAS-free by testing from a 3rd party EPA Certified Lab.

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Sustainable Materials

Crafted from GOTS-certified organic cotton and responsibly sourced TENCEL™ for a lower environmental impact.

PFAS-Free Guarantee

Independently lab-tested and certified PFAS-free to ensure safer, healthier clothing for you and the planet.

Ethical Manufacturing

Produced in fair-wage facilities, focusing on local manufacturing to minimize carbon footprint and support communities.

Biodegradable Fabrics

Designed with natural, biodegradable materials that won’t contribute to landfill waste or microplastic pollution.

Eco-Conscious Production

Every product follows strict environmental guidelines to reduce waste and resource consumption throughout the supply chain.

End-to-End Transparency

Fully transparent supply chain—from farm to finished product—so you know where and how your clothing is made.

OUR STORY

A father-daughter surfers' passion project

Father and daughter surfers start on the quest to make "ocean-friendly" clothing in California by using only 100% natural fabrics like organic cotton, hemp and merino wool.

They work with California's sole organic cotton farmer to develop a local supply chain of clothing made from organic cotton grown in California.

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WEAR YOUR VALUES

Feel the difference with organic fabrics

Made by nature since 2012, every piece in our collection is made from premium organic fabrics. Choosing PuraKai means choosing purity, comfort, and care for a cleaner earth.

SHOP WOMEN'S SHOP MEN'S