New Arrivals
Essentials for Life
For those who seek comfort, style, and sustainability
THE PURAKAI DIFFERENCE
Our Mission is Simple
To make super comfy basics that help you feel and look your best everyday, while also preserving our dear planet earth.
Soft and comfortable
Soft, chemical-free, and better for your skin—our organic cotton offers unmatched comfort.
Breathable freshness all day long
Our toxin-free approach means you can focus on the fun and beauty of life, feeling good inside and out.
Perfect for everyday wear
Our clothing is designed to move with you and withstand the wear and tear of everyday life—from yoga classes to life’s biggest moments.
The All American Project
Meet the All American Project! Our way of doing good right here at home and taking a step toward more sustainable, locally driven fashion.
FEWER, BETTER PIECES
A resolution worth keeping
Life's too short for uncomfortable clothes! Make everyday a commitment to your wellness and our dear earth with our organic cotton basics. Start with building a wardrobe that loves the planet as much as it loves you.
Let customers speak for us
WE'RE THE REAL DEAL
Sustainability you can trust
Our organic cotton is certified by the Global Organic Textile Standard and our clothing has been verified PFAS-free by testing from a 3rd party EPA Certified Lab.
Sustainable Materials
Crafted from GOTS-certified organic cotton and responsibly sourced TENCEL™ for a lower environmental impact.
PFAS-Free Guarantee
Independently lab-tested and certified PFAS-free to ensure safer, healthier clothing for you and the planet.
Ethical Manufacturing
Produced in fair-wage facilities, focusing on local manufacturing to minimize carbon footprint and support communities.
Biodegradable Fabrics
Designed with natural, biodegradable materials that won’t contribute to landfill waste or microplastic pollution.
Eco-Conscious Production
Every product follows strict environmental guidelines to reduce waste and resource consumption throughout the supply chain.
End-to-End Transparency
Fully transparent supply chain—from farm to finished product—so you know where and how your clothing is made.
OUR STORY
A father-daughter surfers' passion project
Father and daughter surfers start on the quest to make "ocean-friendly" clothing in California by using only 100% natural fabrics like organic cotton, hemp and merino wool.
They work with California's sole organic cotton farmer to develop a local supply chain of clothing made from organic cotton grown in California.