New Arrivals
Essentials for Life
For those who seek comfort, style, and sustainability
SUSTAINABLE STYLE MADE SIMPLE
Be Comfortable. Be Conscious.
THE PURAKAI DIFFERENCE
Our Mission is Simple
To make super comfy basics that help you feel and look your best everyday, while also preserving our dear planet earth.
Soft and comfortable
Soft, chemical-free, and better for your skin—our organic cotton offers unmatched comfort.
Breathable freshness all day long
Our toxin-free approach means you can focus on the fun and beauty of life, feeling good inside and out.
Perfect for everyday wear
Our clothing is designed to move with you and withstand the wear and tear of everyday life—from yoga classes to life’s biggest moments.
FEWER, BETTER PIECES
A resolution worth keeping
Life's too short for uncomfortable clothes! Make everyday a commitment to your wellness and our dear earth with our organic cotton basics. Start with building a wardrobe that loves the planet as much as it loves you.
Let customers speak for us
They are amazing I love everything about the apparel I bought
These are soft and comfortable and look great for athleisure wear. Love them!
I am wearing the leggings as we speak and they are SOOO comfortable! For everyday wear, chef's kiss. Soft and warm feeling without trapping heat, great fit, love the pocket.
They are perfect for hiking as well! Warm during the chilly morning hours and moisture wicking once you start to sweat.
Doing a HIIT or strength training workout? Form-fitting for ease of quick movement, high waist goes perfect with a sports bra, and the cotton material is much less irritating to your skin!
Love my new pivot bras, so comfy and soft, just the right support without being too tight.
I have been a Purakai fan for many years. I have shirts ( which are so soft) and my wife wears the (yoga) pants in the family, so I got her these and am out of the dog house
I’ve had these pants for 7 years. I received them as a gift just after I had my first child and have worn them through postpartum, losing weight, gaining weight and even throughout my second pregnancy and they have fit me at every size. I have a large and they have literally fit me at 170# and now at 119# I have never had a pair of legging last this long and stay in like new condition.
I work 20 hour days on my feet I wore the Cami crop top... I'm home and I don't even need to take it off very comfortable it was warm and it was cool just absolutely perfect for all my weather changes.. I can't wait to order from you again!.. sorry I took so long to review but I needed to wear it to work for a complete review.
These leggings are so cute and comfortable. They make my butt look amazing and I love the way the pockets are designed!
Best long sleeve ever. Thank you, will order more soon!!
I could wear these everyday. I love them. Perfect fit, color, and style. Please keep making these! I own several colors and the new tie-dye is my favorite. I love them. Everyone else loves them. The new fabric tag in the back was annoying, but luckily I know how to use my seam ripper.
I was looking for maternity clothes that I could keep wearing after baby and this is perfect. It can be with casually but also dresses up nicely. Buying a couple more
Comfy, great colors, nice leggings.
I will definitely order other items from this company. I hope they get organic wide scoop neck sweater dresses, tunics and long sleeves that are organic plus long midi or maxi dresses and above the knee dresses.
Love these tops. I love that they are made with organic cotton and dyes. Love the style. Love the wide round neck which is sexy and elegant as well. No complaints. I ordered the black and navy. Hopefully they will come out with more organic styles. I did have a question and left a voicemail with the company but they didn't call back. Perhaps they are busy? I will try to overlook that since these are so nice. Great purchase!!
Looked all over on line for knit fabric yoga pants for my adult daughter for Xmas. These are exactly what she wanted. They shipped quickly. Sooo pleased!!!!!
WE'RE THE REAL DEAL
Sustainability you can trust
Our organic cotton is certified by the Global Organic Textile Standard and our clothing has been verified PFAS-free by testing from a 3rd party EPA Certified Lab.
Sustainable Materials
Crafted from GOTS-certified organic cotton and responsibly sourced TENCEL™ for a lower environmental impact.
PFAS-Free Guarantee
Independently lab-tested and certified PFAS-free to ensure safer, healthier clothing for you and the planet.
Ethical Manufacturing
Produced in fair-wage facilities, focusing on local manufacturing to minimize carbon footprint and support communities.
Biodegradable Fabrics
Designed with natural, biodegradable materials that won’t contribute to landfill waste or microplastic pollution.
Eco-Conscious Production
Every product follows strict environmental guidelines to reduce waste and resource consumption throughout the supply chain.
End-to-End Transparency
Fully transparent supply chain—from farm to finished product—so you know where and how your clothing is made.
OUR STORY
A father-daughter surfers' passion project
Father and daughter surfers start on the quest to make "ocean-friendly" clothing in California by using only 100% natural fabrics like organic cotton, hemp and merino wool.
They work with California's sole organic cotton farmer to develop a local supply chain of clothing made from organic cotton grown in California.
WEAR YOUR VALUES
Feel the difference with organic fabrics
Made by nature since 2012, every piece in our collection is made from premium organic fabrics. Choosing PuraKai means choosing purity, comfort, and care for a cleaner earth.