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OUR STORY

A Father-Daughter Journey Toward a Sustainable Future

PuraKai started in 2012 as a shared vision between me and my daughter, Megan. We both love the ocean, and we wanted to do something meaningful to help protect it through sustainable fashion.

As a lifelong surfer and advocate for ocean conservation, I saw firsthand how microfibers and synthetic materials were harming marine life. When Megan, at just 20 years old, told me about her dream to create a brand that made a positive impact on the planet, I knew I had to help her.

From the beginning, our mission has been to reduce microfiber pollution by using natural and organic fabrics.

Over time, as more research has highlighted the damage caused by synthetic fibers, we’ve stayed committed to making clothing that’s good for people and the environment.

OUR NEXT CHAPTER...

Today, Megan is a mother of three, and she continues to lead our efforts to create high-quality, eco-friendly clothing that respects the planet.

Our goal remains the same: to build a better future by offering sustainable fashion that not only looks good but does good, too.

Noel Huelsenbeck

 Co-Founder & Ocean Advocate

Megan Huelsenbeck

Co-Founder & Chief Fashion Officer

Thank you for being part of this journey. Together, we can make a difference—one garment at a time.